Are we giving up our privacy for convenience without thinking about the consequences? It seems that we all desire data privacy, but our actions often seem to indicate otherwise! We have always been calling for users to be careful of what they post online. My kids are familiar with my saying to them all the time “think before posting / texting / tweeting anything online… because once you do, it will stay there forever!”. It is our view that people do not fully appreciate how pervasive our online digital footprint is and the amount of information (related every aspect